Provenance
USA-engineered. Considered for every room.
Allure is a USA-engineered luxury vinyl flooring brand, distributed and installed across the Philippines exclusively by EZStep. It was built on a simple idea: a floor should look and feel like natural wood or stone, without asking a household to baby it. Every plank pairs an authentic, high-definition wood or stone visual with an advanced ceramic bead coating — so the finish stays waterproof, scratch-resistant and easy to live with for years, not seasons.
From private residences to executive offices, EZStep handles consultation, sampling and precision installation, backed by a manufacturer's warranty and local aftercare.
Savoir-faire
Five layers. One uncompromising floor.
An advanced ceramic bead coating sits above the wear layer, delivering superior protection, lasting beauty and effortless maintenance — engineered from the core up.
- 01Ceramic Bead CoatingSuperior scratch, stain and fade protection on the surface you actually walk on.
- 02Wear LayerA tough, clear protective layer beneath the coating for long-term durability.
- 03HD Decor LayerHigh-definition print for authentic wood and stone visuals.
- 04LVT CoreA rigid, 100% waterproof core that resists warping and moisture damage.
- 05Stability LayerThe foundation for dimensional stability and a quiet, comfortable underfoot feel.
What Sets It Apart
A few things worth knowing before you choose a floor.
Why a ceramic coating matters
Most vinyl flooring relies on a wear layer alone. Allure's ceramic bead coating sits above it, giving the surface meaningfully better resistance to scratches, stains and fading — without ever needing to be waxed or refinished.
Built for the Philippine climate
A 100% waterproof core means humidity, spills and monsoon-season moisture are never a concern — in kitchens, bathrooms, and every room in between.
Consultation, not a catalog order
EZStep begins with an in-person or virtual consultation and site assessment, so the colorway, subfloor and installation plan are right before any material is ordered.
Warranty and aftercare
Every installation is backed by a manufacturer's warranty, with exact coverage confirmed for each project during consultation, plus local aftercare support from the EZStep team.
How It Works
From consultation to a finished floor.
Consultation
A conversation about your space, your priorities and which colorway suits it.
Assessment & Sampling
A site visit, subfloor assessment and physical samples in your own light.
Installation
Precision installation by our own trained team, not a subcontractor.
Aftercare
Manufacturer warranty support and ongoing care guidance.